Brand story

Imagine a company that makes all the performance just for the fun of it, ant its happening at the very core - it’s coming from the people within. Imagine a company, where priorities such as: “it has to be fun”, “make it happen” or “make it better” or “but we are crazy and we can do it” are at the front and financial goals are in the second or third row. 

Imagine a company that encourages people to think freely, to state their ideas and to make it happen and ask them to argue and prove their points to. Imagine a company where everybody is in one or other way involved into management and is asked to put their input to create better place to work. Imagine company where meetings are hours filled with jokes and laughs. Imagine responsible company that cares - we do think about needs of people that has less luck then others and we do a lot about it.

That’s us, guys.

And we are not even halfway where we want to be.

It’s all about vision, people, art and paper. It’s all about market, all about Your needs. It’s all about better environment both outside the company and inside.

Now you might think, that our work is fairy-tale, that we have bunnies and unicorns running loose in the office, everybody is happy, full of love, euphoria, our work is performed by accurate gnomes and easy handed elves and we are quietly sitting on the clouds. Well… nope. We are not that high. In fact, it’s extremely hard work, all our “miracles” are born from sweat, blood and tears. We are overloaded with work, with ideas that we want to make happen, and there are days when we are having conflicts and hate each other. We are a team of very different people tied together by common goals and we are far from perfect. We do mistakes and we do struggle with our decisions and consequences. We do have to make allowances and go to compromises, because its real life and there are limits. We are small company with limited resources but with BIG ideas.

But this constant struggle makes us better, more focused and more creative. And we believe that You feel it in our products.

And You know what? We. Will. Be. Better.

Mission, Vision, Values

In 2016 we updated the company’s strategy: Mission, Vision, set new long-term objectives and agreed what values moves us forward :)


Our Mission:

We create better products for creativity, education and business.

We work responsibly for the client and the consumer. We are global manufacturer open to innovations. We create the modern, high-quality products with higher added value.


Our Vision:

Global manufacturer whose brands are known and valued internationally. We manufacture advanced production for creation, education and business. 


Our Values:

  • We will develope and will be initiative
  • We won’t stop joking, but will work seriously
  • We’ll share our experiences and information with colleagues and help them
  • We’ll respect each other, avoid accusations be objective and tolerant
  • We will not be afraid to raise the problems and search for solutions
  • We’ll trust each other and we’ll implement the agreements
  • We’ll create and seek for the goals together
  • We’ll responsibly perform our direct work
  • We will work qualitatively
Brand name

In a year 2013, we created new simple and easy recognizable brand SM·LT

It is an intellectual property of JSC “SMILTAINIS IR KO” and is patented in The State Patent Bureau of the Respublic of the Lithuania.

It is used with the slogan (or without):


This brand is easy to recognize for all our clients and partners because it is similar to our company logo. And letters LT show that production with this brand is made in Lithuania (EU).


Social responsibility

JSC ”SMILTAINIS IR KO” has the official national status of socially responsible company.  About 2/3 of our employees are disabled people. Our status and internal values encourage us to think about the problems that our disabled employees face every day. The company continuously improves working environment and creates specially customized working places.

JSC “SMILTAINIS IR KO” participates and supports various social projects and events, collaborates with local community. One of the main values of the company –  transparently and responsibly develop business and with maximum effort contribute to the wellness of people that surrounds our company.